From the pitch through the execution of transforming the Atlanta Hawks during their visionary renovation of Philips Arena (now State Farm Arena). This immersive environment blended cutting-edge technology, captivating storytelling, and genuine Southern hospitality to guide prospective buyers through a full-sensory journey that successfully built excitement and anticipation for the venue's future.
Challenge
Create a space celebrated the authentic Atlanta and the role the arena could play in it.
We set out to ignite the spirit of Atlanta within an immersive sales environment, transforming prospective buyers into believers in the future of Philips Arena (now State Farm Arena).
This project wasn’t just showcasing a renovation, but unveiling a destination where the city’s vibrant energy converges with the boundless potential of sports and entertainment.
The Experience
Invite the fans to be a part of the journey. The rebilding of a downtown and a team.
Visitors experience a full-sensory journey that builds anticipation and rewards curiosity through environmentally integrated high-fidelity interactive visuals mixed with moments of Southern hospitality.
Result
Mission successful
The immersive sales center experience yielded impressive results, driving a high volume of pre-sales, fueling a successful arena sponsorship campaign, and igniting excitement among the Hawks’ dedicated fan base.
Happy clients and excited fans.
A Southern innovation, where sports, entertainment, and culture converge
A Southern innovation, where sports, entertainment, and culture converge
